AI implementation for growing businesses
We make AI work
inside your business.
We redesign the workflows slowing your team down, build AI agents and automations into your existing systems, and help your team make the change stick.
Your tools keep growing. Your team's capacity doesn't.
Work gets stuck between people, tools, and approvals. Critical knowledge lives in scattered documents and conversations. Adding AI on top doesn't automatically fix it.
- Where's the latest version?
- What did we decide last time?
- Is this in Drive somewhere?
- Wait, who owns this now?
- Did this get handed off to Sales?
- Why are we rebuilding this from scratch?
- Who knows how this works?
- What did we promise them in March?
- The only person who knows is out today.
- Did we ever actually finish that?
- Is anyone even on this?
- Which of these three docs is real?
Too much manual work.
Your team spends hours finding information, copying data between tools, and chasing approvals.
Knowledge trapped in silos.
Decisions, responsibilities, and customer context are scattered across applications and individual employees.
AI that never reaches the workflow.
You've tried the tools, but they haven't changed how work gets done.
AI strategy. Hands-on implementation. Lasting adoption.
Three ways to move from AI potential to practical results. Start with the problem that matters most.
01 / AI Strategy & Roadmapping
AI Strategy & Roadmapping
Know what to build and why.
We assess where time, information, and decisions get stuck, identify opportunities for AI, and prioritize them by business value, feasibility, and risk.
Typical deliverables
02 / AI Agents & Workflow Automation
AI Agents & Workflow Automation
Working systems, not disconnected demos.
We design, build, and integrate AI assistants, agents, and automations into your existing tools, with testing, appropriate access controls, and human review where it matters.
Typical deliverables
03 / Connected Operations & AI Adoption
Connected Operations & AI Adoption
Make the new way of working stick.
We bring scattered knowledge, projects, and processes into connected systems, clarify ownership, and help teams adopt and improve their workflows.
Typical deliverables
Start wherever your business needs help. Every engagement is scoped around the problem, not a preset package.
What this looks like in practice.
One workflow from draft to approval.
Connected approved information, AI-assisted drafting, expert review, and legal approvals in a governed content workflow with clear ownership.
- 01Approved content
- 02Trusted context
- 03AI-assisted draft
- 04Expert review
- 05Legal approval
- 06Publication history
Buying AI tools is easy. Changing how work gets done is the job.
- 01
Diagnose
Define the business outcome, understand the constraints, and identify the work worth redesigning.
- 02
Design
Rebuild the workflow around the right mix of AI, human judgment, connected systems, and clear ownership.
- 03
Build
Implement the solution, connect the tools, and test it against real tasks and business requirements.
- 04
Adopt
Train the team, evaluate what works, gather feedback, and refine the workflow for daily use.
Founder-led, from first conversation to adoption.
Experienced operator. Hands-on builder.
I'm Tatyane Soroudi, founder of Keel Studio. I've founded companies, led business operations, and implemented systems across fintech, professional services, and multi-location businesses.
I lead discovery and implementation directly, bringing in technical specialists when a project calls for deeper engineering. My focus is on solving the right business problem, delivering a working solution, and making sure the team can own it.
Connect with Tatyane →You ask, we answer.
Straight answers about what we build, how we work, and what to expect.
If your team is spending too much time chasing information, repeating manual tasks, waiting on approvals, or working across disconnected systems, we can help.
We redesign how the work gets done, connect the tools and information behind it, and implement AI and automation where they create real value.
Both. We can help you identify where AI is worth investing, but we also design, prototype, build, and integrate solutions into your existing workflows.
That might mean an AI assistant, an automated workflow, or a connected operating system. Sometimes the best solution doesn't require AI at all.
Absolutely. You don't need a technical specification or an AI roadmap to work with us.
We start by understanding your business, identifying where work gets stuck, and evaluating opportunities based on impact, feasibility, and risk. Then we recommend a practical first step with clear success criteria.
That's usually where we start.
We assess the software, information, and workflows your team already uses, then determine what can be connected, improved, or automated. We introduce new technology only when there's a compelling reason to do so.
The goal is a better way of working, not another subscription.
We're operators and builders, not just advisors.
Keel is founder-led, with experience building companies, managing operations, and implementing systems. We connect business strategy with hands-on execution, and stay focused on whether the solution actually works for your team.
That means clear ownership, realistic testing, documentation, and adoption are part of how we approach implementation, not afterthoughts.
Start with the workflow that costs you the most.
Bring the one that runs on memory and rework. We'll map the fix and say plainly whether AI belongs in it.